Our story

We're on a mission to make nutrition care accessible

PracNest was born in 2022 when our co-founder β€” a practising dietitian β€” spent six hours on a Sunday building meal plans in spreadsheets. There had to be a better way.

Turning admin time into client time

The average nutrition professional spends 40% of their working week on admin β€” creating plans, sending follow-ups, chasing invoices. That's time stolen from clients who need them.

PracNest automates the busywork so practitioners can do what they trained years to do: change lives through better nutrition.

2022
Founded in Cape Town
12K+
Active practitioners
180K+
Clients served
4.9β˜…
App Store rating

What we stand for

🌍

Built for Africa, ready for the world

We started in South Africa because we understood the unique challenges here β€” food culture, currency, regulations β€” and built a platform that works everywhere.

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Practitioners first

Every feature we build is validated with real dietitians and coaches. We don't ship what sounds good in a boardroom β€” we ship what works in the clinic.

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Privacy by design

POPIA and GDPR compliant from day one. Your client data is encrypted, yours to control, and never sold or used to train third-party AI models.

Meet the team

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Lena MΓΌller
CEO & Co-Founder

Former dietitian with 10+ years in clinical nutrition. Built PracNest to solve her own admin nightmare.

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James Okafor
CTO & Co-Founder

Ex-Google engineer obsessed with building tools that practitioners actually love to use.

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Fatima Al-Hassan
Head of Product

Spent 8 years designing health platforms. Believes great UX is the foundation of client compliance.

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Sipho Dlamini
Head of Growth

Grew two health-tech startups from zero to 50K users. Passionate about Africa-first digital health.